2oceansvibe News | South African and international news

Sponsored by RSAWeb rss
2ov Radio
  • Home
  • About
    • Terms and Conditions
    • Seth Rotherham
  • Lifestyle & Hospitality
  • Café du Cap
  • Cabine du Cap
  • Media Packs / Advertising
  • Contact
    • Contact
    • Anonymous Tips
    • Twitter
    • Facebook
Seth Rotherham
  • The Fascinating History Behind The Iconic PUMA Logo [Video]

    03 Sep 2018 by Carrie in Fashion, Partners, Puma, PUMA Store, Vibe, Video
    Related Posts
    • PUMA's 50% Off Sale Is Happening Right Now
    • Gamers Will Dig This New Super Mario Sneaker Line
    • Diana’s Famous Black Sheep Sweater Is Making A Comeback - Yours For R4 500
    • Prince Charles Really Hates That You Throw Away Clothes [Video]
    • The Trucker Hat Is Making A Comeback [Video]

    Since its establishment in 1948, PUMA has become one of the most recognisable and sought-after sports brands in the world.

    In recent news, the German company has recruited some top-tier brand ambassadors and style influencers including Rihanna, Big Sean, and of course, Selena Gomez.

    These celebrities will be rocking out in PUMA gear, which will obviously sport that iconic logo, which has been universally recognisable now for the best part of seven decades.

    According to Highsnobiety, PUMA‘s original logo featuring a puma cat jumping through a capital “D”, was a nod to the founder of the brand, Rudolf Dassler.

    Dassler originally wanted to call the brand ‘RUDA’, a combination of the first two letters of his first and last name. He changed his mind because he wanted all of his products to embody the characteristics of a puma cat.

    A year later, the words “Rudolf,” “Dassler,” and “Schuhfabrik” (shoe factory) were added to the design.

    In 1968, the logo was stripped down to feature a leaping puma with no border or text, and two years later, the design was refined once again, this time by cartoonist Lutz Backes.

    Following experiments with two different fonts in the mid-’70s, PUMA settled on the uppercase script that remains to this day, adding the silhouette of a puma leaping over the upper-right corner of the text.

    This design from 1979 remains largely untouched to this day.

    You can check out a more detailed history of the logo here:

    You can check out all of their latest South African releases over at PUMA SELECT.

    [source:highsnobiety]

    • ← One Of The Best ‘Dad Saves’ We’ve Seen In A While [Video]
    • Drama Between Wimpy And McDonald’s Amidst Accusations Of Plagiarism [Video] →
    • Tweet
    • Tags:
    • big sean
    • Fashion
    • logo
    • Puma
    • rihanna
    • selena gomez
    • sportswear

    Latest News

    • Genius: Enjoy This Cop Trap On Camps Bay Beach

      [imagesource: Pam Golding Properties] Look, but don't touch. That's basically what C...

    • SA Gem Features On Wine Destination ‘Bucket List’

      [imagesource: Getty] Oenophile /ˈiːnə(ʊ)fʌɪl/ - noun A connoisseur of wines. ...

    • A Rational Look At How Long COVID-19 Will Be Around For

      [imagesource: Shutterstock] We've heard the words 'COVID fatigue' thrown around a great...

    • 2oceansvibe Weekend Sports Wrap

      Each Monday, I’ll be putting together a wrap of the weekend’s sporting action, standou...

    • “I Had A Dream”: MAGA South African ‘Evangelist’ Goes Viral In Washington DC [Videos]

      [imagesource: YouTube / Larry Madowo] Apologies to anybody who knows this woman. Not...


    • 2oceansvibe Partners

    • CONTACT US
    • GOT A HOT STORY?
    • 2oceansvibe Radio
    • 2oceansvibe Media
    • Media Pack
    • Seth Rotherham
    • Café du Cap
    • Cabine du Cap
    • Cape Town City Accommodation
    • Terms & Conditions
    • Business
    • Media
    • Entertainment
    • Tech/Sci
    • World
    • Travel
    • Lifestyle
    • Sport
    • Politics
  • Follow

    2oceansvibe.com is part of the 2oceansVibe Media Group

    DMMA Logo