Six years ago in Newton, Connecticut, 20-year-old Adam Lanza fatally shot 20 six- and seven-year-old children, as well as six adult staff members.

Ever since then, parents from the school have been on a crusade to raise awareness to help combat school shootings, as well as gun suicides and other forms of gun violence.

Nicole Hockley and Mark Barden, who both lost children, founded Sandy Hook Promise, and now they’ve released another powerful advert.

Below from ABC News:

The ad, directed by Rupert Sanders — best known for directing “Snow White and the Huntsman” — uses a twist to shock the viewer at the end of a seemingly normal high school day.

“Folks are going to find it a gut punch,” Barden said of the ad. “It’s powerful. It’s hard-hitting. It’s real, but it absolutely emphasizes that there are warning signs.”

If you pay attention, you’ll probably spot those signs, too:

Sometimes you have to shock people into taking action, although given that they’re up against the might of the NRA and their extensive lobbying power, these parents are fighting a difficult battle.

Sandy Hook Promise’s most famous advert remains ‘Evan’, from back in 2016, in case you needed reminding:

The final world to Hockley:

Hockley said that the group believes that gun violence prevention is a two-generation campaign, and she hopes that the invigorated students who have become vocal advocates in the wake of the Parkland shooting will help lead to massive, sweeping change.

“Now that the Parkland student leaders have given voice to youth… that’s powerful, so that’s why we’re seeing more movement and more noise,” she said.

“I would love for Sandy Hook Promise not to exist,” she said. “My goal in life is to put this organization out of business.”

Wouldn’t that be nice?

[source:abcnews]