Tensions are apparently so high in SA at the moment, that people are seeing conflict everywhere, even if it doesn’t exist.
It is an election year, after all. Things always get a little extra during an election year.
South Africa is known for its humorous advertising, and Nando’s has based their entire brand on it. So it’s not surprising that Kulula launched a campaign that’s supposed to be funny.
The “Don’t be a #TravelHater” campaign makes fun of people who get too amped about their holidays, and the people who find them annoying.
Bonita Ngwenya experienced the ad very differently and complained to the Advertising Regulatory Board, claiming that the airline’s campaign “incites division along racial lines”, reports TimesLIVE.
She also objected to the “criminal” behaviour portrayed in the ad and said the aggression it depicted was “unacceptable for sensitive viewers”.
You can take a look for yourself:
Look, I’d drive over their luggage too. The guy in the car deserves a high five.
The ad is clearly meant to be a bit of a laugh, and an uncomplicated one at that.
The directorate said even a child would understand the ad’s script, in which the white couple incite their neighbour’s jealousy by describing their forthcoming holiday, was meant to be humorous.
Kulula.com said: “The fact that the travellers are white and the ‘travel hater’ is black is completely incidental and has no relevance whatsoever to the storyline or message of the advertisement.”
There you have it. The ad isn’t racist.
Can we let it go now?
[source:timeslive]
