Apple not only produces some stellar tech, because they produce some pretty decent adverts as well.

Check out this Pixar -inspired one for all the feels, or the Apple Watch advert that featured Cape Town.

The other thing that sets them apart from other companies is that they’re really good when it comes to privacy.

So good that they were confident enough to troll Amazon and Google with a massive billboard outside the Consumer Electronics Show (CES) tech conference in Las Vegas back in January.

Now, with their latest ad, they’re driving the idea of personal privacy home in a fun, quirky way:

Apple doesn’t use the ad to go into specifics when it comes to how they keep your data private, reports Fast Company.

…Nor does it reference other companies, such as Facebook and Google, who are regularly skewered in the press over privacy issues (Apple called them out at CES instead).

Instead, the focus is on addressing the fact that consumers may claim or think that privacy isn’t that important, without realizing the number of real-world daily actions they take that demonstrate just how much privacy matters.

In a world where privacy is becoming something of a luxury, it’s good to know that at least one company is taking it seriously.

For all your Apple-related needs, privacy or otherwise, visit Digicape, South Africa’s largest independent Apple retailer.

[source:fastcompany]