2oceansvibe News | South African and international news

Sponsored by RSAWeb rss
2ov Radio
  • Home
  • About
    • Terms and Conditions
    • Seth Rotherham
  • Lifestyle & Hospitality
  • Café du Cap
  • Cabine du Cap
  • Media Packs / Advertising
  • Contact
    • Contact
    • Anonymous Tips
    • Twitter
    • Facebook
Seth Rotherham
  • Wall Street Analysts Reckon Time Is Running Out For Victoria’s Secret

    16 Jul 2019 by Carrie in Business, Fashion, Lifestyle, Money, Vibe
    Related Posts
    • Esports Champs: These Are The Kind Of Mansions They’re Rolling With [Video]
    • Have You Seen The New R5 Coin?
    • SA's Super-Rich Haven't Let COVID-19 Stop The Jet-Setting Lifestyle
    • 2020's Top-Earning Dead Celebs
    • Five Outrageous Luxury Gifts From 2020's 'Billionaire Wish List'

    Advertising and society, in general, has changed pretty drastically in the last couple of years.

    The #MeToo movement opened up a dialogue about women’s bodies, patriarchy and sexual assault that’s forced people to reconsider, amongst other things, how people, and especially women are represented in the media.

    Victoria’s Secret didn’t really get that memo.

    They developed their advertising strategy in the 90s and they’re sticking to it.

    Since 2016, the US label has been on the decline as more people move away from the overtly sexy image of the company towards brands that encourage inclusivity and comfort.

    Last year November saw Victoria’s Secret’s fiscal third-quarter operating income tumble 89%. They promised to do something about it, but it’s July 2019 and things aren’t getting better.

    Here’s CNN:

    Citigroup analyst Paul Lejuez downgraded shares of L Brands (LB) Monday from a “buy” to a “neutral” rating and slashed his price target from $35 a share to $27, citing concerns that management is “slow to implement meaningful change” with “cultural norms shifting away” from the company.

    Lejuez said it is time that Victoria’s Secret “adopted a more inclusive approach”, but is also worried that a sudden image change could look contrived, and might be too little too late to save the company.

    “It will be a tough balancing act to attract new customers without alienating its existing customer base. While we still think a change toward inclusivity is the right move, a move in that direction might be more difficult to pull off,” Lejuez wrote.

    Lejuez isn’t the only one worried that L Brands has lost its way. James Mitarotonda, CEO of activist hedge fund and L Brands investor Barington Capital, urged the company earlier this year to make some big changes.

    The consensus from everyone, including L Brands founder and CEO Leslie Wexner, is that Victoria’s Secret needs to communicate a compelling and up-to-date brand image.

    Unfortunately for Wexner, he’s just been tied to Jeff Epstein, who stands accused of sex trafficking minors.

    Wexner claims to have cut ties with Epstein over a decade ago.

    It’s still not a good look for a company running out of time to get with the times.

    [source:cnn]

    • ← LA’s Most Coveted Property (And Marilyn Monroe’s Old Hideaway) Is On The Market For R1,6 Billion
    • “A Crushing Disappointment” – Some Of The Early Reviews For ‘The Lion King’ Aren’t Great →
    • Tweet
    • Tags:
    • angels
    • decline
    • money
    • profit
    • sales
    • victorias secret

    Latest News

    • Items From Paul Kruger’s ‘Missing Hoard’ Now Up For Auction

      [imagesource:here] The legend of the 'Lost Hoard' or 'Kruger Millions' begins during th...

    • Cheeky Cape Town Billboard Battle Gets Tongues Wagging [Images]

      Everybody loves a good advertising back and forth. You may remember the famous BMW vers...

    • What It’s Like On The Front Lines Of Mexico’s Cartel Wars [Video]

      [imagesource: Miguel Fernández-Flores / VICE] Around 15 years ago, Mexico launched “...

    • Insane: Tom Cruise Has A TikTok Deepfake Problem [Video]

      Ever since his Oprah couch-bouncing incident, the world has been keeping a close eye on To...

    • Friday Laughs: ‘Dude With Sign’ Guy’s Game Is Strong These Days

      [imagesource: Instagram / @dudewithsign] Should we have a call before the Zoom call jus...


    • 2oceansvibe Partners

    • CONTACT US
    • GOT A HOT STORY?
    • 2oceansvibe Radio
    • 2oceansvibe Media
    • Media Pack
    • Seth Rotherham
    • Café du Cap
    • Cabine du Cap
    • Cape Town City Accommodation
    • Terms & Conditions
    • Business
    • Media
    • Entertainment
    • Tech/Sci
    • World
    • Travel
    • Lifestyle
    • Sport
    • Politics
  • Follow

    2oceansvibe.com is part of the 2oceansVibe Media Group

    DMMA Logo