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Seth Rotherham
  • Mimosas, G&Ts, Fishbowls: The Sober-Curious Movement Is Gathering Steam

    01 Dec 2020 by Carrie in Alcohol, Fitch & Leedes, Lifestyle, Partners, South Africa
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    [imagesource:here]

    Last year, Kate Moss coined a new term for overdoing it at parties (‘Mossing’), and set a trend in motion that would lead to what some are calling the ‘sober-curious’ movement.

    To be ‘sober-curious’ is to go about your celebratory or social business alcohol-free.

    While not everyone is ready to take the plunge, the holiday season is swiftly approaching, which means family gatherings and celebrations that usually involve a fair few drinks and the inevitable hangovers that follow.

    One way to avoid a week-long hangover after back-to-back events is to mix things up a little by alternating between alcoholic and non-alcoholic beverages.

    Finding a booze-free alternative, that will taste like you’re still keeping the good times flowing, can prove tricky.

    That’s why we’re stoked that Fitch & Leedes has heard the call and delivered the goods.

    They’ve added a new collection of alcohol-free craft mocktails to their range of delicately carbonated, superbly balanced mixers, expertly designed by a team of master mixologists.

    Fitch & Leedes Moments vintage mocktails are based on your favourite cocktails, so they’re perfect for both the sober-curious out there and those looking to switch things up.

    They’re also great options for the designated driver, who gets to enjoy some familiar favourites whilst staying safe on the road.

    Moments Blushing Mimosa

    Based on the sparkling wine and orange juice classic, you now have the option of enjoying brunch without spending the rest of the day in a haze.

    Moments Shirley Temple

    A Shirley Temple honours the late, great actress of the same name. The Fitch & Leedes version pays homage to the original cocktail with a lightly sparkling mocktail with hints of raspberry sherbert.

    Moments Pink G&T

    A new take on the old classic contains bitter citrus notes of juniper berries melded with fresh cucumber and fragrant rosewater.

    It also tastes great as an alternative to your usual tonic with a splash of gin in it, making moving between the cocktail and the mocktail even easier.

    Moments Island Fish Bowl 

    The perfect summer drink, this gem of a mocktail combines a tropical burst of coconut with a citrus edge that tastes like blue curaçao liqueur.

    You may have noticed that all of the above are retro mocktails taking you back to a bygone era. That’s because they’re part of Fitch & Leedes Moments & Classics range, which also features some nostalgic retro soft drinks.

    In short, your summer and the silly season are sorted.

    You can shop the full range here.

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