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  • There’s A Decent Chance This McDonald’s Ad Will Make You Emotional [Video]

    16 Nov 2021 by Jasmine Stone in Advertising, Business, United Kingdom, Video
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    [imagesource: YouTube / McDonald’s UK]

    Hear me out.

    McDonald’s is a giant multinational corporation that has regularly been accused of exploiting workers.

    That doesn’t mean we can’t get a little emotional at the new Christmas commercial Today described as “seriously a tearjerker”.

    It doesn’t feature Ronald McDonald, who has long since been retired as the public face of the fast food chain.

    Instead, we have Matilda, her imaginary friend Iggy, and a cover of Cyndi Lauper’s ‘Time After Time’ by Swedish-English singer and songwriter Mabel:

    The commercial was directed by Bert & Bertie and was written by Leo Burnett London. For every download of Mabel’s version of the song, a 10 pence (13 cents USD) donation will be made to the food charity, FareShare…

    Viewers had an emotional reaction to Iggy and the tear-jerking advertisement from McDonald’s, taking to social media to share their reactions.

    Iggy and Matilda, take it away:

    Perhaps it’s just because it’s the end of the year and I’m running on fumes and coffee, but I found that touching.

    UK-based retailer John Lewis has some Christmas commercial competition.

    [source:today]

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