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Seth Rotherham
  • Apple’s Latest ‘Shot On iPhone’ Challenge Is Your Chance To Shine

    02 Feb 2022 by Tayla in Apple, Digicape, Digital Photography, iPhone, Lifestyle, Partners, South Africa, Tech/Sci
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    • Incredible Winners From The 'Shot On iPhone Macro Challenge'

    [imagesource:here]

    Apple has already laid down the 2022 “Shot on iPhone” challenge, macro photography style.

    Entries can be submitted until February 16, which gives us all two weeks to get snapping and submitting.

    The only thing is, to capture the little things close up and be eligible for this challenge, you will need a very specific iPhone.

    iPhone 13 Pro or iPhone 13 Pro Max users rejoice, you’re off to a great start.

    To participate, you will be required to share your macro snap on Instagram and Twitter with the hashtags #ShotoniPhone and #iPhonemacrochallenge.

    After that, a panel of experts from the photography and Apple industry will review the global submissions and select just 10 winning photos.

    The main idea behind this macro photography challenge is to look closer and turn the ordinary – everyday objects like a hairbrush, a food item, or a subject in nature like ice, snow, feathers, flowers, insects, or pets – into the extraordinary:

     

    View this post on Instagram

     

    A post shared by apple (@apple)

    Winners will be announced in April and to celebrate the winning photos and all that an iPhone can do, the images will then be displayed on Apple Newsroom, on apple.com, Apple’s Instagram (@apple), and other official Apple social media accounts.

    These photos might also appear in digital campaigns across Apple Stores, on billboards, and in public photo exhibitions.

    Your moment of fame is waiting.

    The iPhone 13 Pro and the iPhone 13 Pro Max devices have a particular knack for macro photography as they feature ultra-wide, wide, and telephoto cameras.

    What’s more, the ultra-wide camera has a wider f/1,8 aperture and a new autofocus system that helps improve low-light photos by 92%. This ultimately helps produce images that are brighter and sharper.

    With this new lens design and autofocus capability, users can capture the details of small things in a big way.

    Apple has offered some tips for folks thinking of getting involved:

     

    View this post on Instagram

     

    A post shared by apple (@apple)

    All that isn’t possible if you don’t have the iPhone 13 Pro or iPhone 13 Pro Max, though.

    If you’re an aspiring photographer with an earlier iPhone, don’t stress, there’s still hope.

    The full range of iPhones is available on Digicape, South Africa’s largest independent Apple retailer, which has done us all the favour of making upgrading as easy as ever.

    That’s because their trade-in option helps you knock down the price you pay, while there are also a number of different financing options available to help you get to this macro photography level.

    Here’s hoping we see your name and your snap (we’re not short of beauty to choose from) up in lights later this month.

    [source:apple]

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