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As the first full collaboration between PUMA and Formula 1, this marks a historic moment in the world of motorsport fashion.
The synergy between two global icons has resulted in a collection that not only meets the demands of performance but also sets a new standard for style in the fast-paced world of Formula 1.
The two globally renowned companies are thrilled to announce the launch of their first full collaborative collection for Spring/Summer 2024.
The whole PUMA x F1 collection gets even more heat as it is designed by A$AP Rocky, who joins the PUMA family as PUMA x F1 Creative Director, debuting with this all-new collection for the 2023 Formula 1® Las Vegas Grand Prix.
The PUMA & Formula 1 range is a fusion of athletic prowess and high-speed innovation, embodying the dynamic essence of Formula 1.
This collection is a testament to the seamless blend of style and performance, drawing inspiration from race suit patches, iconic logo-driven designs from the past, and the rugged elegance of garage workwear. This offers a more elevated and distinctive take on motorsport fashion, paying homage to the rich heritage of the sport while embracing a contemporary and forward-looking approach.
Earlier this year, PUMA announced a long-term partnership with F1®, becoming the exclusive licensee and trackside retailer at all races. With years of history and heritage in the sport, PUMA is eager to explore the impact that streetwear and fashion can play beyond the track. A$AP Rocky’s fashion knowledge, style and cultural expertise will bring new perspectives and continue to push fashion forward.
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This PUMA & Formula 1 range is an embodiment of speed, style, and innovation – a true celebration of the adrenaline-fueled world of Formula 1.
Shop the collection available in selected PUMA stores as well as at PUMA online.
[source:puma]
