RayBan Ambermatic CS 120512 from Paul Collins on Vimeo.
Sometimes looking through sunglasses can take you into a world of colour, that you want the rest of your friends to see. And don’t lie I’m sure you have all tried the classic, trying to take a photo while holding your sunglasses up to a landscape and snapping a shot on your handheld through them. What I’m talking about normally ends up looking like this.
In order to promote the Ray-Ban’s Ambermatic’ sunglasses, Ray Ban has created an app that converts your photo’s into the same filter as the glasses themselves. The app allows you to take your desired photo -which is then sent to the Ambermatic Machine in London.
Your photo is then reflected on a screen and photographed again- literally through a Ambermatic lens.
And sent back to you like this, filtered in Ambermatic fashion -and ready to share on your favourite social networks.
But that’s not all. Your photo then joins the honoured on the Ray-Ban.com website, so the whole world can see your Ambermatic photo’s and you can see the community of people you are part of.
Brought to you by Sunglass Hut
[Source: Design Taxi]
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