Steven Soderbergh’s upcoming film, ‘Contagion,’ needed some promotion because apparently Marion Cotillard’s presence isn’t enough. So, reasonably, Warner Bros hired a couple of microbiologist and immunologists to create billboards filled with growing bacteria and fungi that would spell out promotional messages. Please save your ‘viral marketing’ comments for after class.
Bacteria used in the Toronto-based marketing campaign, included including penicillin, mould and pigmented bacteria, in case that’s the sort of thing you like to know.
[Source: AdWeek]
