GOLDFISH IN US KIA COMMERCIAL
Hamster mania
4.03.2009So The Advertising Guy has Kia cars as one of his clients in the US (based in L.A. baby!). He got in touch with me and said he was looking for a sick tune for a new ad he was doing for Kia. Goldfish came up during the conversation and I said I’d take care of the connecting.
12 emails later, a couple of signatures here and there – and this is the result! A new Kia ad running in the States – with Goldfish playing the theme tune!
How awesome is that?
“VERY” awesome, is what you say.
“VERY AWESOME” WHO?
“VERY AWESOME, DADDY COOL”
That’s better.
Take off your clothes.
March 4th, 2009 at 12:59 pm
Nice tune, pity about the ride, would rather have the hamster wheel than a Kia Soul. No actually I would rather walk.
March 4th, 2009 at 2:21 pm
That’s MORE than awesome, Seth.
Figures released in the New York Times yesterday show that US auto sales slumped a head-spinning 41% year-on-year in February.
BUT, thanks no doubt to our boys GOLDFISH, THE ONLY BRAND SHOWING ANY POSITIVE GROWTH in the US market in 2009 is … KIA!
That’s right, Goldfish has single handedly bucked the slump and sent KIA sales into orbit relative to the rest.
See
http://www.nytimes.com/imagepages/2009/03/04/business/04AUTO_GRAPHIC_READY.html
and
http://www.nytimes.com/2009/03/04/business/04auto.html?_r=1&8au&emc=au
How’s that for very awesome indeed
March 5th, 2009 at 8:45 pm
Wowskis bru. That’s epic. Nice one Seth. You da man. Goldfish = teh awesomeness. Love it.
March 10th, 2009 at 1:44 pm
It would seem that the Kia guy has a strong affinity with South African music… he asked a friend of a friend 2 years ago to to source an original track from an SA artists and between a few of us we put him in touch with Andy Schar whose stuff is out of the top drawer.
Andy ended up writing the track for this Kia advert for the Sorento: http://www.youtube.com/watch?v=8-PyV-W1Lxc which was screened throughout the USA.
Go Go Go SA musicians. Nice work, Gold Fish. Nice work Andy Schar.