Two months ago we covered CAR Magazine’s first foray into bridging the divide between digital and print publishing with an augmented reality. That was just the taster. This month, they’re just showing off, with a fully 360 digital projection of the above luxury German motor vehicle on the front cover.

It’s pretty rad – check this out:

The modus operandi for the July cover is the same as May. Simply navigate to this site, hold up your copy of CAR Mag in front of the webcam, with the QR code clearly visible, and hey presto.