Nando’s didn’t hesitate accepting the challenge that Santam had set them this week. In fact, Nando’s delivered a day early, and then bettered it, showing they definitely weren’t chicken. Some might call it a very good example of symbiotic radvertising.
The list of menu items that was delivered to the Johannesburg Children’s Home yesterday would have been worth around R6 000.
But that’s a small price to pay for one of the most successful symbiotic advertising campaigns of the year.
If you missed how this all came about, you can see the original adverts HERE.
The two adverts have now clocked up more than 250 000 views between them on YouTube.
In essence, like Quentin Cronje, marketing director for Nando’s, told Radio 702’s Bruce Whitfield: it was “nice” to have fun with other brands.
He hadn’t expected Santam’s response, but they got on with the challenge as soon as it had been made:
Our marketing department went to the Johannesburg Children’s Home today [Tuesday] and we are going to give them a meal a month for a year. We’re also going to deliver [on the challenge] tomorrow [Wednesday].
The bonus meals will be delivered on the last Friday of every month for the rest of the year.
Santam has also since seized the opportunity for a bit of extra mileage, and has splashed the News24.com homepage with a vibrant yellow coating:
High five’s for everybody.
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