T-Mobile nailed their SuperBowl ad this year by using Kim Kardashian to mock herself and how obsessed the planet is with her.
The point of the advert was how many people lose their remaining data (for their phones) when the month ends, and how T-Mobile won’t do that.
Kim says in the ad:
“Each month millions of gigs of unused data are taken back by wireless companies. Tragic. Data you paid for that could be used to see my makeup, my backhand, my outfits, my vacations and my outfits. Sadly all lost. Please, help save the data.”
Very clever.
Imagine the South African mobile companies were this kind…
Check out Time
