We love it when brands undergo a little image makeover, it gives us the chance to see where they are headed and how they intend to get there. Sometimes these makeovers end worse than a Tara Reid boob job, but other times we have to give a little shout out when they hit the nail on the head.
Folks, meet pioneering power couple Blake and Caroline Currie. This out-of-the-box duo make up the foundation of The Clarion Group, a Cape Town based company specialising in print branding and activations who have taken the plunge and released a progressive new corporate image.
“This more contemporary makeover, as reflected by our fresh and revised website, marks a significant milestone and the beginning of a new era for our company”, said Group Sales Manager Caroline Currie, “as it mirrors our offering in the market place and the level of quality and service with which our name has become synonymous”.
Behind the success of The Clarion Group is South African born and bred Group CEO (and happy hubby) Blake Currie; whose dynamic approach to sales has led to the tripling of the company’s turnover since 2005.
So what are they doing differently and why are they regarded as an industry leader? Their suite of services incorporate large format digital and specialised printed products, specialist in-store retail branding solutions, national campaign application and activations, vehicle and fleet branding, and brand engagement and retail innovation.
Clarion’s portfolio of high end clients includes the likes of Ogilvy, Woolworths, Truworths, Queenspark, Virgin Active, Sunglass Hut, Green Cross, KFC and Burger King to name but a few.
Says Caroline, “Our goal for 2015 is to introduce substantial innovations and technologies with key leading retailers, both locally and within the expanding African market, as well as to extend our service offering beyond our existing solid foundation of multinational blue chip clients”.
The Clarion Group is headquartered in Cape Town with offices and an installation division in Johannesburg, along with representation in all major South African metropolitan areas.
Lessons learnt, now let’s get on to the bit with the prizes right? The Clarion Group have offered our readers (that would be you) the chance to win R5 000 worth of vehicle branding of your choice. Yep, spice up your business or retail branding with the Clarion Group’s extensive experience in the field and get ahead of the chasing pack.
Here’s how to win: In the comments section, name two of the four regions Clarion Group operate in.
Hint – HERE
Pop in and visit their Facebook page, reach out on Twitter or snoop at some fantastic pics and makeover ideas on their Instagram page.
Ah, a happy story about a successful business and a happy home relationship – it’s almost enough to make you want to give up the single life and settle down. Hey, we said almost…
As always T’s & C’s Apply – Judges decision is final.
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