2oceansvibe News | South African and international news

Sponsored by RSAWeb rss
2ov Radio
  • Home
  • About
    • Terms and Conditions
    • Seth Rotherham
  • du Cap Collection
  • Café du Cap
  • Cabine du Cap
  • Media Packs / Advertising
  • Contact
    • Contact
    • Anonymous Tips
    • Twitter
    • Facebook
Seth Rotherham
  • Truworths Responds To Their Mother’s Day Teenage Pregnancy Campaign

    05 May 2016 by Sloane Hunter in Fashion, Shops & Retail, South Africa
    Related Posts
    • Charlize Theron's Oscar-Winning Movie Was Almost Very Different
    • Chess Legend Sues Netflix Over This Line From ‘The Queen’s Gambit’ [Video]
    • 934 Girls Aged 10-14 Gave Birth In Gauteng In One Year
    • Norway’s Beach Handball Team Was Fined For Wearing These Shorts
    • Italian TV Station Under Fire For Teaching Women How To Be Sexy When Shopping [Video]

    Well done, Truworths. After receiving social media backlash for their failed attempt at representing the very mothers they are trying to sell their underwear to, the retailer finally “apologised”.

    Check all that nonsense out HERE.

    Screenshot-2016-05-05-10.01.11

    However, instead of commenting on any of the Facebook comments, Truworths responded to Women24’s enquiry into the situation. How’s that for customer care?

    Here’s the very cheeky apology statement:

    We have received some comments on social media regarding the Mother’s Day visuals. Being a leading fashion retailer in South Africa, Truworths aims to put forward a fashionable and aspirational campaign for all events.  In this case, the model, (actually she is in her mid-twenties) was selected for her glamorous appearance – rather than as a representation of all customers who are mothers.

    We have received both compliments and criticism for the campaign, and feel that all customers have a right to their own opinion on our campaigns.

    It is a reality that our sales of many of our lingerie and sleepwear items are given as gifts on Mother’s Day. Our intention is never to offend anyone, but rather to present fashionable and aspirational product which is then supported by appropriate marketing to our customers. We are firmly of the view that mothers should feel youthful and attractive if they wish to do so and our role is to provide them with the fashion, cosmetics and fragrances to support their intention to do so. We will of course take into account the social media comments when we next run a similar campaign.

    Very poor indeed. As one woman pointed it, it must be a campaign run by men. I mean, what child even buys underwear for their mother?

    [source: women24]

    • ← Here’s How, Where And Why South Africa Has So Much Crime [Infographic]
    • New Zealand Rugby Is Still Suffering From A Bad Case Of Sour Grapes →
    • Tweet
    • Tags:
    • Apology
    • sexism
    • statement
    • teenage pregnancy
    • truworths

    Latest News

    • Scantily Clad ‘Witches’ Caught Eating Deer Carcass In Bizarre CCTV Footage

      [imagesource:pickpic] It seems the Wiccans are getting a bit wacky after CCTV footage e...

    • Truffle Season Is Back – You Don’t Want To Miss This Foodie Experience

      [imagesource:instagram/anthonijrupertwine] Sometimes it feels like Winter has very litt...

    • Is Sweden Really Hosting The First European Sex Championship?

      [imagesource:wikimedia] Social media has been abuzz with news that Sweden has become th...

    • Fight With Girlfriend Leads Man To Shoot Himself Outside Cape Town Club

      [imagesource:googlemaps/blessingsmusamadia] It was in the early hours of Sunday morning...

    • US Urged To Reveal UFO Evidence After Explosive Claim By Intelligence Whistleblower [Video]

      [imagesource:pixabay] The US government is coming under pressure following the bombshel...


    • 2oceansvibe Partners

    • CONTACT US
    • GOT A HOT STORY?
    • 2oceansvibe Radio
    • 2oceansvibe Media
    • Media Pack
    • Seth Rotherham
    • Café du Cap
    • Cabine du Cap
    • Cape Town City Accommodation
    • Terms & Conditions
    • Business
    • Media
    • Entertainment
    • Tech/Sci
    • World
    • Travel
    • Lifestyle
    • Sport
    • Politics
  • Follow

    2oceansvibe.com is part of the 2oceansVibe Media Group

    DMMA Logo