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  • New iPhone 7 Ad Looks Like A Wes Anderson Film [Video]

    03 Nov 2016 by Sloane Hunter in Advertising, Apple, Business, iPhone, Television, Video
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    Apple’s latest range of iPhone 7 adverts – released periodically since the launch of their new generation in early September – each highlight a different aspect of the new phone, from its epic night camera to its water-resistance, and even the iPhone 7’s longer battery life.

    And it’s slogan? “Practically Magic”.

    Check them all HERE.

    Now, Apple have shared their latest television advert via YouTub,e and it features the traditional bullfighting song, La Virgen de la Macarena by Arturo Sandoval.

    More, from Mac Rumours:

    In the video, a man sets his iPhone to play dramatic music [above] while at the pool. He then proceeds to climb up to the high dive, jumping off as the music climaxes.

    The iPhone is splashed with water during the process, highlighting its water resistance.

    You see, the iPhone 7 generation is the first of Apple’s devices to have “superior waterproofing,” offering “IP67 water and dust resistance,” according to Mac Rumours.

    They continue:

    The two iPhones can withstand being submerged in up to a meter of water for 30 minutes, and are resistant to splashes and accidental spills. Intentional water exposure is still not recommended, however, as Apple’s warranty does not cover water damage.

    But this particular advert champions the speakers:

    The iPhone 7 and iPhone 7 Plus include one speaker at the bottom of the phone and one speaker at the top of the phone, introducing stereo sound in the iPhone for the first time.

    The speakers put out twice the volume of the single speaker in the iPhone 6s and have been designed to offer superior sound in both landscape and portrait mode.

    Check it out, it’s epic:

    [source:macrumours]

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