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Seth Rotherham
  • South Africa’s ‘Strongest Coffee In The World’ Makes Waves In US

    30 Mar 2017 by Jasmine Stone in America, Food, Health, Lifestyle, South Africa
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    There’s something about those people who share coffee memes first thing in the morning that really irks me.

    We get it, you’re a turd without your cuppa, but why is this now some source of pride?

    Rant over – let’s talk about how peeps in America are pretty excited about South Africa’s  ‘Black Insomnia’ coffee, which is finally available for purchase over that side.

    We’ll start with Food & Wine:

    …while some hip brands focus on things like “single-origin,” a few hardcore companies will always pander to the maximum pick-me-up crowd – aiming to conquer the crown of “world’s strongest coffee.”

    Launched in 2016, Black Insomnia, a South Africa-based coffee company, is the most recent brand to claim that title, saying it has scientific proof that its blend is the most caffeinated in the world – with “dangerously high levels of caffeine”…

    That’s right, it has more than FOUR TIMES the caffeine of a regular cup of coffee. Let’s crunch some numbers:

    Black Insomnia has 702 milligrams of caffeine per 12-ounce cup… And to give this whole thing a bit of perspective, a “normal” 12-ounce cup of coffee will only have about 150 milligrams of caffeine.

    Scary stat – a can of Coke has just 34 milligrams of caffeine, although we’ll steer clear of the sugar content and move along.

    Over on TIME they’re also pretty excited, although they have the same info as above, so we’ll move along to Mashable.

    They’re clearly enthused by the idea of the punch-packing brew:

    Go ahead and tell your boss you’re going to be in early, because the “strongest coffee in the world” has got you covered…

    The South Africa-based company will be selling its coffee, which has an incredible (and slightly terrifying) 17,524 milligrams of caffeine per kilogram, on Amazon, so you can easily purchase it from the comfort of your bed on a lazy Sunday morning.

    “It is time to offer something a little different – something stronger and darker, with an edge,” founder Sean Kristafor said of Black Insomnia in a press release…

    A quick check on their Instagram account and it’s clear that they’re not going to be apolitical – nor will they shy away from trumpet-playing lemurs:

    I guess congrats are in order, because when you crack the US market things usually take off in a big way.

    Perhaps you want to forward this story to the office Grumpelstiltskin, and see if they’re up for playing guinea pig?

    [sources:foodandwine&time&mashable]

    • ← HuffPost Gives Us Five Things We Need To Know About The Pravin Gordhan Drama
    • The Gareth Cliff / Tbo Touch Partnership Didn’t Last Long – What Went Wrong? →
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