‘Netflix and Chill’ is now a term we are all familiar with, but a surprising number of peeps are doing that chillin’ on their phones.
According to new numbers released by the streaming service, South Africa is below the global average when it comes to sign-ups through mobile, but above the average in terms of how we actually watch the content.
Have a think and then a guess – we’ll give you five seconds.
Buzzer sound – right, some stats from Recode:
Netflix, which laid out its data at a briefing for reporters today at its Los Gatos, Calif., headquarters, said it often signs up viewers on non-TV devices, which also makes sense. While those pay TV integrations are making it easier to buy a Netflix subscription from your couch, in most cases it will still be easier to do it from a PC, which accounts for 40 percent of signups. Phones account for another 30 percent.
As you can see from the stats below (you’ll find larger images here), the global average for sign-ups on mobile is 30%, and we average 29%.
Viewing wise the same numbers read 10% and 13%, although we are still behind Thailand, with a massive 22% of viewing happening via the phone:
Interesting to see just how far behind the global average we are in terms of how many watch on TV.
Heads up – if you’re using your telly and you already have DStv set up, you can simply add Showmax for free, or sign up for a R99 monthly fee which you can cancel at any time.
Back to those Netflix stats:
But over time, viewing patterns change. Six months into a subscription, most viewers have moved from their smaller screens to the biggest one in their house.
Probably a good call, because these things are best enjoyed on a bigger screen, but that’s not a luxury that everyone has at their disposal.
You just do you, and watch however you please.
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