2oceansvibe News | South African and international news

Sponsored by RSAWeb rss
2ov Radio
  • Home
  • About
    • Terms and Conditions
    • Seth Rotherham
  • du Cap Collection
  • Café du Cap
  • Cabine du Cap
  • Media Packs / Advertising
  • Contact
    • Contact
    • Anonymous Tips
    • Twitter
    • Facebook
Seth Rotherham
  • Company Who Reckons They Are The Future Of Food Raises R390 Million

    05 Oct 2018 by Carrie in Business, Food, Health, Lifestyle
    Related Posts
    • We Better Get Used To Videos Of People Fleeing Petrol Stations Without Paying
    • June Is Going To Be A Rough Month
    • And So Begins The Increase In Cars Driving Off Without Paying For Petrol [Video]
    • Comparing SA's Fuel Rewards Programmes (Discovery, FNB, Capitec, And More)
    • Rather Awkward Rescue After Cocaine Smugglers' Jet Ski Runs Out Of Fuel

    It looks like chewing your food may be a thing of the past sometime soon, if you believe the people over at Huel.

    Powdered food has been a thing for a while. There’s that meal replacement stuff you can give to your kids or to people who can’t eat solids, for example.

    You mix it with milk and it tastes a bit like a milkshake, which sounds pretty appealing.

    British powdered food start-up Huel wants to take it to the next level, though, with what they’re calling “future food”.

    Here’s The Telegraph:

    Huel, or “human fuel”, comes in a powder form in flavours including mocha, mint chocolate and banana and includes a mixture of protein, carbohydrate and fibre.

    […]Huel is the latest effort to persuade time-conscious millennials to dump traditional food and plump for quick food replacements. Last month Soylent, a US powdered food company, launched in the UK. Powder foods and fasting have become a growing trend among the health-conscious in Silicon Valley.

    Huel has managed to raise £20 million (R390 million) in funds, which they want to use to expand to the US and across Europe. The funding round was led by Venture Capital firm, Highland Europe:

    While some have derided the food replacements as “beige goop”, the food supplements have received celebrity endorsements from the likes of former One Direction star Niall Horan, as well as from online fans known as “Huelers”.

    Huel co-founder Julian Hearn said: “Huel has been profitable since day one and is on track to triple turnover this year. In order to accelerate growth, expand our product portfolio and reach new markets, we decided to take external funding into the company.”

    I’m going to stop right here and say that I don’t like this at all. ‘Huelers’ sound insufferable.

    Huel has a team of 65 and is based in the UK, Los Angeles and Berlin. The funding follows aggressive funding bids for similar products like Soylent.

    All I’m hearing is ‘trending’, ‘fasting’ and ‘vegan’.

    Nope. I’ll have steak and a fully-formed personality, thanks.

    [source:telegraph]

    • ← You Might Need To Have A Look At This Halloween ‘Influencer’ Costume
    • Drew Barrymore And The ’Surreal’ EgyptAir Interview →
    • Tweet
    • Tags:
    • Drink
    • food substitute
    • fuel
    • future food
    • human fuel
    • money raised
    • super food

    Latest News

    • Egypt’s Oldest Mummy Found ‘Covered In Gold’

      [imagesource:twitter/enca] After nearly a year-long excavation, Egyptian archaeologists...

    • Succession Season 4 TEASER: Logan Roy’s Kids Take On Media Mogul AGAIN [Video]

      [imagesource:twitter] Fans of the hit HBO series Succession are in for a treat. HBO has...

    • Michael Schumacher’s Friend Tried To Sell Secret Pic’s For £1million

      [imagesource:wikicommons] According to an article in Express, a friend of Michael Schum...

    • Checkers Is Trying To Lure Expats Back To SA By Proving Life Is Better Here

      [imagesource:shopriteholdings] Retail giant Checkers have launched a series of adverts ...

    • Protect Your Crowning Glory With These Phenomenal Hair Loss Treatments

      [imagesource: Everyday Health] The average human scalp contains about 100 000 hairs and...


    • 2oceansvibe Partners

    • CONTACT US
    • GOT A HOT STORY?
    • 2oceansvibe Radio
    • 2oceansvibe Media
    • Media Pack
    • Seth Rotherham
    • Café du Cap
    • Cabine du Cap
    • Cape Town City Accommodation
    • Terms & Conditions
    • Business
    • Media
    • Entertainment
    • Tech/Sci
    • World
    • Travel
    • Lifestyle
    • Sport
    • Politics
  • Follow

    2oceansvibe.com is part of the 2oceansVibe Media Group

    DMMA Logo