Friday, February 14, 2025

January 20, 2022

Hang On, There’s Now A Brutal Fruit Fragrance? [Video]

SAB has branched out into the perfume game with a scent inspired by Brutal Fruit.

[imagesource: Brutal Fruit]

There are some things that are better left in the past.

I caught a whiff of Peach Schnapps the other day and my stomach did a complete 180. You never, ever forget the first alcohol that leaves you hugging the toilet bowl.

Thankfully, there isn’t a fragrance inspired by the errors of my misspent youth.

There is a Brutal Fruit fragrance which I feel could be a marketing gimmick but is being reported as legit.

Yes, SAB has branched out into the perfume game with a scent inspired by the drink:

According to Business Insider SA the perfume, developed by master performers, is a blend of “sparkling citrus and floral top notes with sandalwood, plum, and peach middle notes”.

Deep breath – it also has “subtle underscores of tonka beans, labdanum, and precious woods”.

I knew I smelt the unmistakable aroma of tonka beans somewhere.

Image: Brutal Fruit

Ramona Kayembe, the marketing manager of Brutal Fruit South Africa, says the fragrance is a celebration of “sisterhood that positively and positively affects all those they encounter”.

Alrighty then. What next?

Klippies – the new fragrance for men, by men:

It has subtle notes of hay bales, veldskoene, and longing for pre-1994.

That photo is actually via South African company Boerboel Wear, which has gone viral a few times for the fantastic modelling on show.

Look, if Brutal Fruit’s ‘You Belong’ is your vibe then go right ahead.

[source:businsidersa]