You do you.

It’s something my boyfriend says to me every time I tell him I am going for dinner with a friend, or to Fiction with my sister. It’s translates to “I am upset, but it’s your life so live it.”

And PUMA’s latest campaign featuring Cara Delevingne sends that exact message to each and every women, without being upset about it though.

Delevingne has been hinting at the #DoYou campaign for a while now, and recently revealed what it is about:

Writing “MINE” across her stomach with black marker, here’s another image from the campaign:

This comes after Delevingne’s two year hiatus from the modelling world – but who could say no to representing a campaign aimed at empowering women and their bodies, especially when it’s directed by Rihanna?

Most of PUMA’s most recent campaigns have focused on the strength of women and previously included the New York City Ballet and Rihanna’s PUMA x FENTY release featuring Naomi Campbell.

And now we have Cara in the mix:

Ugh, the love I have for these women! Now you go do you, girl.

[source:teenvogue&elle]