2oceansvibe News | South African and international news

Sponsored by RSAWeb rss
2ov Radio
  • Home
  • About
    • Terms and Conditions
    • Seth Rotherham
  • du Cap Collection
  • Café du Cap
  • Cabine du Cap
  • Media Packs / Advertising
  • Contact
    • Contact
    • Anonymous Tips
    • Twitter
    • Facebook
Seth Rotherham
  • People Are Not Happy With Dan Bilzerian’s ‘Sexist’ Weed Company

    11 Feb 2019 by Jasmine Stone in Advertising, America, Business, marijuana
    Related Posts
    • Dan Bilzerian Has Been Living It Up In Cape Town
    • Thursday Morning Spice
    • Dan Bilzerian Has Had A Rough Few Months [Video]
    • Inside Dan Bilzerian's $65 Million 'Marijuana Mansion' [Video]
    • PETA Freak As Dan Bilzerian Feeds Bear At 420 Party [Video]

    There was a time when I found Dan Bilzerian mildly amusing, but that time has come and gone.

    Yeah, his holidays look like fun, and I’m sure frat boys all over the world hang on his every Instagram post, but all of it looks a little like a cry for attention.

    So too does the advertising for Ignite Cannabis Company, which Bilzerian owns, with the massive billboard on Santa Monica Boulevard in East Hollywood proving particularly divisive.

    Observe:

    Not sure how this is much different to the awful fragrance ads we see on telly, but it’s rubbed many the wrong way.

    According to VICE, the billboard is just one piece of the puzzle:

    Bilzerian has nearly 26 million Instagram followers, a measure of fame he’s earned by touting a lavish, bro-centric lifestyle. He’s adopted a similar MO when it comes to branding Ignite—rolling out an Instagram account flooded with women in thongs and lingerie and a “Spokesmodel Search” for ten ladies to represent the company at events including parties at the “Ignite estates.”

    (The brand’s kickoff soiree last year included Chris Brown, Tyga, and a security guard with an AR-15…)

    OK, as soon as they involved Chris Brown, they lost me.

    It’s not exactly breaking news that sex sells (again, Ignite’s Instagram account), but many within the cannabis industry itself have taken aim at Bilzerian for relentlessly pursuing this angle:

    “Honestly, shame on them,” said Olivia Mannix, co-founder and CEO of Denver-based marketing firm Cannabrand. “It’s not only putting a damper on the cannabis industry, but it’s putting a damper on the women’s movement and women’s rights.”

    Mannix isn’t alone in her sentiment. To many within the cannabis industry, Ignite’s advertising approach is a symbol of the old guard, as well as a sexist, misogynistic vibe that contemporary brands and industry leaders are working hard to move past.

    To those outside the business, Ignite’s ads are simply offensive. In September in Modesto, California, parents pushed for removal of an Ignite billboard one called “derogatory,” which featured a close-up of two girls’ butts wearing branded bikinis with the tagline “Best Buds.”

    These type of “sexed-out connotations” are slowly being phased out in cannabis as legalization and greater public awareness of the drug’s medical capabilities expand consumer demographics from the stereotypical “stoner” to the mainstream soccer mom baby boomer or senior citizen, said Mannix.

    Many within the cannabis business have taken issue with Ignite and their advertising, with some arguing that they’re actually shooting themselves in the foot by ostracising a key demographic.

    There is some evidence to back that up, too:

    According to data gathered by BDS Analytics in 2017, 44 percent of cannabis consumers were female and the average age of smokers across California, Washington, Oregon, and Colorado was 42…

    If you ask Anna Duckworth, one of cannabis company Miss Grass’s co-founders, Bilzerian’s actually doing his product a disservice:

    [She] is confident that Bilzerian’s “bullshit campaign” won’t make a dent in the overall forward momentum of cannabis. He’s the exception, not the rule.

    “I’m not worried about Dan Bilzerian setting a precedent for how the cannabis industry is at all,” Duckworth said. “I think he’s digging his own grave swiftly at the moment.”

    At the end of the day, there are probably enough ‘Bilzerian Bros’ to keep Ignite ticking over, but only time will tell if he’s missing a trick with this one.

    Fine – here’s Bilzerian’s personal Instagram account. We’re done.

    [source:vice]

    • ← New Gupta Wedding Invite Is Completely OTT – Sponsored With Oakbay Logo
    • Drake’s Grammy Acceptance Speech Was Anti-Grammy [Video] →
    • Tweet
    • Tags:
    • Dan Bilzerian
    • Ignite Cannabis Company
    • marijuana business

    Latest News

    • Egypt’s Oldest Mummy Found ‘Covered In Gold’

      [imagesource:twitter/enca] After nearly a year-long excavation, Egyptian archaeologists...

    • Succession Season 4 TEASER: Logan Roy’s Kids Take On Media Mogul AGAIN [Video]

      [imagesource:twitter] Fans of the hit HBO series Succession are in for a treat. HBO has...

    • Michael Schumacher’s Friend Tried To Sell Secret Pic’s For £1million

      [imagesource:wikicommons] According to an article in Express, a friend of Michael Schum...

    • Checkers Is Trying To Lure Expats Back To SA By Proving Life Is Better Here

      [imagesource:shopriteholdings] Retail giant Checkers have launched a series of adverts ...

    • Protect Your Crowning Glory With These Phenomenal Hair Loss Treatments

      [imagesource: Everyday Health] The average human scalp contains about 100 000 hairs and...


    • 2oceansvibe Partners

    • CONTACT US
    • GOT A HOT STORY?
    • 2oceansvibe Radio
    • 2oceansvibe Media
    • Media Pack
    • Seth Rotherham
    • Café du Cap
    • Cabine du Cap
    • Cape Town City Accommodation
    • Terms & Conditions
    • Business
    • Media
    • Entertainment
    • Tech/Sci
    • World
    • Travel
    • Lifestyle
    • Sport
    • Politics
  • Follow

    2oceansvibe.com is part of the 2oceansVibe Media Group

    DMMA Logo